Are you a small business owner in the United States looking to start or improve your digital marketing strategy? If so, you’re in the right place because we’re going to provide five steps that will help you get started. Digital marketing is essential for any business today, regardless of size. The internet has changed the way consumers behave, and businesses that don’t adapt will inevitably be left behind.
Step 1 – Create a Plan
Before anything else, you need to take the time to sit down and create a plan for Phoenix SEO. This is critical because it will serve as your roadmap for everything that you do moving forward. You need to know what your goals are, who your target audience is, what you want to achieve, and how you’re going to go about achieving it. Without a plan, you’ll be flailing around aimlessly and won’t get very far.
Step 2 – Choose Social Media Channels
Next, you need to choose which social media channels you’re going to use. This will vary depending on your business, goals, and target audience. Some businesses do well on Facebook, while others find more success on Instagram or Twitter. There’s no right or wrong answer here – you just need to figure out where your target audience hangs out online and focus your efforts there.
The best SEO company in Arizona will sit down and analyze your audience before jumping into channels at random.
Step 3 – Build a Solid Website
Your website is going to be one of your most important marketing tools, so it’s important to make sure it’s up to par. First, your website should be responsive, meaning it looks and works well on both desktop and mobile devices. More and more people are doing their web browsing on their phones, so you don’t want to lose out on potential customers just because your site isn’t mobile-friendly.
Secondly, your site should be fast. 40% of consumers will leave a site that takes longer than three seconds to load, so you can’t afford to have a sluggish site. If your site is slow, there are several things you can do to speed it up, including optimizing your images and using a content delivery network.
Third, your site should be secure. This is especially important if you’re running an e-commerce site, but even if you’re not, you should still put security at the top of your list. This means using a secure socket layer (SSL) certificate to encrypt your site’s information and using a secure payment gateway if you’re selling products or services online.
Step 4 – Utilize Google My Business (GMB)
If you haven’t already done so, setting up a GMB listing is essential to improve your local SEO. GMB is a free platform provided by Google that allows businesses to manage their online information, such as their address, phone number, opening hours, and more. Having a GMB listing makes it easier for customers to find your business online and can help to improve your click-through rate (CTR) from SERPs.
To set up your GMB listing, simply go to google.com/business and follow the instructions. Once your listing is live, be sure to regularly check and update your information to ensure that it is accurate and up to date.
Step 5 – Remember Email Marketing
Email marketing is often one of the first things to fall by the wayside when small businesses are trying to save time and money. However, it can be an extremely effective way to reach your target audience and generate leads.
To get started with email marketing, simply create a list of potential customers, and send out a monthly or bi-weekly newsletter with helpful tips, exclusive offers, and the latest news. Be sure to include a call to action!